TL;DR #007 - Founders & marketing; Users trust; Thinker-doer
How founders should think about marketing Source: Startup Archive interview of Tony Fadell The argues: we must be able to articulate the “why” of what you’re building before we build it. How it’s often happened in company: Tech and product teams develop products. They call the marketing team and ask them to tell a story about the product and get it out to the world. The marketing team will try to create a story around ‘what is our product’ and not ‘why we have built this product’....